How a Viral Video Turned Into a Customer Success Story
It all began when Sadie, a popular fitness influencer, posted a video about needing a black-tie dress for her brother’s wedding. She did a “try on” haul, but the options she chose were far from appropriate—think crop top and skirt set. Sadie was not familiar with the term “black tie” and what the dress code entailed. The video went viral, not for its fashion sense, but because her choices were deemed inappropriate and unsuitable for the occasion.
Quick Action and a Winning Move
We saw an opportunity to guide a confused customer through what is an often overwhelming experience. We reached out to her through TikTok and timing was everything. We succeeded in contacting her before her event, giving her ample time to make an appropriate selection.
Sadie, seeing the overwhelming amount of both negative and positive responses to her video, decided to document her journey in finding the right dress to help others. Her views skyrocketed from thousands to millions. And the best part? She included us in her journey! In one of her videos, she even went to a department store to try on the dress we planned to send her to ensure it fit her well.
Sadie's Triumph
Searching for the perfect dress for an important event can be stressful and overwhelming. Sadie’s journey resonated with many who have faced the pressure of finding just the right outfit. The fear of not meeting expectations, coupled with the desire to look stunning, can turn the search into a daunting task. As she tried on various dresses, the top comments overwhelmingly favored our dress.
By providing a dress that not only fit her style but also the occasion, we eased her anxiety and turned a potentially overwhelming experience into a joyous one. Sadie’s journey showcased that when it comes to finding the perfect dress, Betsy & Adam is the place to go. Our commitment to quality, style, and customer satisfaction makes us the go-to destination for anyone seeking the perfect outfit for their special events.
If you want to see Sadie's journey to find the right dress, you can find her @s.s.training on TikTok.